advertising – EarfulEdits

One rule when it comes to networking that I think is good to stick to is, be yourself! Being yourself is a good thing to do in general, but especially in networking so people can get to know you and build some trust.

Social media is a great tool to get yourself seen and potentially gain some clients as a transcriptionist. The key is consistency. If you are not consistent, people will most likely forget about your work. Post reminders about any deals you have going on, comment on other people’s posts, and reach out and let people know that you care about what they have to say. These are all great ways to get noticed and build your network.

To learn more about ways you can succeed at being a transcriptionist, take a look at the following link: Transcribe Anywhere

I am a small business owner, and I can safely say that it is not easy! I haven’t owned a business for very long, but these are the steps I took to build what I have today:

1. Do your research and have a written plan.

Before I did anything to make my business official, I did some research and wrote out a plan. Here are the things I researched:

Who are my competitors?
What is trending in the transcription world?
What are my competitor’s rates?
How do I create a website?
What licenses will I need for my business?

After I researched these things, I wrote down a rough draft of my business plan and went from there. This will give you a better idea of what you’re getting in to.

2. Get the licenses needed for your business.

From your research, apply for and buy the necessary business licenses for your area. The licenses needed vary depending on your location and what kind of business you created. You will need this before you start anything because it is illegal to do business without a license.

3. Create a website.

I personally used Word Press for my website, and I made the mistake of buying my domain name from a site that was not supported by Entri. If you don’t know what Entri is, it is something that makes connecting your domain name to your website quick and easy. Since my domain site was not supported by Entri (I used WhoIs), it was a pain getting it connected because I had to use some coding and figure out where to put the coding in their designated spots. It took me several hours to get it connected and set up. So, if you are using Word Press to build your website, I would recommend buying your domain name from a site supported by Entri to make the connecting process easier. Some sites supported by Entri are GoDaddy and WordPress. I would also recommend going to the Word Press website or whatever site you choose to build your website on for more detailed instructions on how to build and personalize your website.

4. Pay for advertising.

This part has been the hardest part for me because I cannot afford even the cheapest paid advertising. I have heard that this helps a lot with gaining clients. So, if you can afford it, this is a must for quickly gaining clients.

5. If you can’t afford paid advertising, do free advertising.

This is harder and more time intensive, but it is free! This method is what I have been using since I started my small business. Create your own advertisements and post them on social media. Being active on social media is a great way to advertise your business for free. I am on Pinterest, Facebook, and LinkedIn and post regularly on all of those platforms. I will say that doing it this way takes quite a bit more time to gain clients. I have been doing my advertising this way for about two to three months and have not had any clients reach out yet. But persistence is key! If this is the way you choose to do your advertising, don’t give up and stick with it! I create my advertisements on Microsoft Designer. It’s easy and free.

6. Create a blog.

Creating a blog and posting on it regularly can also help you gain clients and is a good networking strategy. Who knows? Maybe your blog will reach someone and actually help them out. On my blogs, I used to use AI pictures, but I realized that they just don’t look authentic. There were always too many things wrong with the picture, so I started using free stock photos. This is the site I use for good quality free photos if you would like to check it out for yourself: Free Stock Photos

7. Do some networking.

Networking helps get you noticed by people. In other words… socialize! This was, and is, still a hard concept for me to master. I am an introvert, and socializing is the last thing I want to do. But it really does help. That’s why I got LinkedIn. Try commenting on other people’s posts and provide your input. This will help people get to know you a little and realize that you’re not just another faceless business in the sea of businesses. Be professional but be yourself as well.

8. Be patient.

Patience really is a virtue. Especially if you are a small business that is just beginning. I’m about three months into being a small business owner with no paid advertising and there have been many times already that I felt like I just wanted to give up. I’ve been creating advertisements and posting regularly on all of the social media platforms and on my blog and I have not had a single potential client show any interest. And it can be frustrating at times because I did put in so much work to become certified in general transcription and create this business from scratch on my own. But some things do take time. If you’re in the same boat as me, you’re not alone! Be patient and know that it will most likely pay off in the end.

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